Design Essentials

Case study

CreativeSoul partnered with Design Essentials across multiple major campaigns to help build a new visual world for the brand. We led creative development and full production, from casting and concepting through wardrobe, hair, makeup, photography, video and post production. The work spanned hero advertising, product and ecommerce photography, before and after transformations, step by step education, stylist demonstrations, lifestyle imagery and brand films. For the 2025 website relaunch alone, we produced an expansive content library covering more than 100 products and more than 200 final campaign images, creating a cohesive visual system designed to work across the brand’s entire digital ecosystem.

Creative direction • Campaign development • Casting • Full production • Photography • Product and ecommerce • Hair and makeup • Wardrobe • Video • BTS • Retouching