Aveeno

Case study

Aveeno Baby took action to create eczema representation on every baby’s skin. Black children are 1.7x more likely to develop eczema than white children. But when parents searched for images of baby eczema, the results were almost all Caucasian skin tones.

We photographed 30 babies of color with eczema in a span of two days. Our team provided casting, production and photography services for the campaign. The campaign has since been featured on Parents.com, Ebony, Yahoo, Good Morning America and more.

What we did

Concept, casting, art direction and photography