San Diego Perinatal Equity Initiative

Case study

The San Diego Perinatal Equity Initiative offers social support, stress management and empowerment to help women to understand their risks and try to reduce them. We partnered with Civilian Agency to create a series of powerful images that would be displayed on billboards around San Diego as well as their online website.

The new campaign is now being funded with a $1.45 million grant from the California Department of Public Health.

What we did

Creative direction and photography, with Civilian Agency