Aveeno Baby took action to create eczema representation on every baby’s skin. Black children are 1.7x more likely to develop eczema than white children. But when parents searched for images of baby eczema, the results were almost all Caucasian skin tones. We photographed 30 babies of color with eczema in a span of two days. Our team provided casting, production and photography services for the campaign. The campaign has since been featured on Parents.com, Ebony, Yahoo, Good Morning America and more.
For this campaign, we partnered with DirecTV to create cosplay looks for their new #DIRECTVSTREAM campaign highlighting @serenawilliams as Wondrous Serena and the best of live TV & on demand coming together. CreativeSoul provided creative direction/styling and photography services for the campaign as well as social media posts.
San Diego Perinatal Equity Initiative
The San Diego Perinatal Equity Initiative offers social support, stress management and empowerment to help women to understand their risks and try to reduce them. We partnered with Civilian Agency to create a series of powerful images that would be displayed on billboards around San Diego as well as their online website. The new campaign is now being funded with a $1.45 million grant from the California Department of Public Health.
Royal Kids Collection
Royal Kids Collection is a gender neutral luxury kids wear for young kids that expresses style and personality. CreativeSoul provided overall creative direction, production, prop styling and photography services for their debut campaign launch.
Camille Rose Naturals produces high end, gourmet, ingredient inspired hair and body products that offer clean living beauty solutions to a sophisticated consumer base. CreativeSoul partnered with Camille Rose for the launch of their Mandarin Collection campaign targeted at their younger client base.